What exactly are enhanced app campaigns (EAC)?

In a nutshell, enhanced app campaigns, also known as ‘EAC’, are a new type of user-acquisition campaign that combines the best of standard app campaigns and web-to-app campaigns.

💡

1. Standard app campaigns are the traditional ones that send users directly to the app stores to download the app.

2. Web-to-app campaigns refer to the web campaigns that redirect users to a website funnel and then redirect the users to the app store

What is EAC?

EAC is a new marketing protocol developed by Appstack that consists of web campaigns that redirect all users to the app stores, without needing a website.

It enables app advertisers to run paid ads on multiple ad networks only with the Appstack SDK and unlock unparalleled performance benefits.

How do EACs work?

Enhanced app campaigns consist of three different layers to work:

1. Links: apps use Appstack’s deep linking infrastructure to track ad engagement and redirections to the app stores.

2. Matching: apps rely on the Appstack SDK and Appstack Attribution Service (AAS) to accurately match all users.

3. Signaling: apps depend on Appstack’s integrations to send the right signals to all ad networks in real-time for campaign optimization

Why EAC is the next big thing for mobile apps?

In an era where privacy limitations and automation obscure the actual performance of ads, apps looking to acquire customers through paid ads face an enormous challenge: ensuring that more money comes in than goes out.

The enhanced app campaign protocol solves these problems by equipping mobile apps with:

1. Superior attribution: Gain access to real-time, device-level attribution data at the ad level (even for iOS).

2. Ad placement control: Deploy new campaign types with granular control over ad placements.

3. Expanded reach: Unlock new audiences and web inventory that standard app campaigns cannot reach.

EAC breaks the black-box dilemma and reintroduces campaign control and signal engineering into a fully automated world.