Enhanced app campaigns (EACs) are revolutionizing how mobile apps acquire users, but most apps still lack sufficient information about them. By the end of this article, you will discover the answers to the most frequently asked questions about the EACs protocol.

Frequently asked questions

Do I need web-to-app flows for EAC to work correctly?

No. Enhanced app campaigns are frictionless, meaning users go straight to the app stores without needing a landing page. Therefore, it removes the pain of maintaining and managing web funnels, global tax compliance, and legal structures.

Do I need any proprietary SDK installed in my app?

Yes. The Appstack SDK must be installed on the app. This is required to enable the matching and measuring of in-app events.

Do I need to integrate each ad network SDK to run ads?

No. Only with the Appstack SDK can you run ads across multiple ad networks.

Does EAC affect my SKAdNetwork setup?

No. The enhanced app campaign protocol does not interfere with SKAdNetwork and will not affect its reporting capabilities. It operates 100% in parallel. 

Who is responsible for sending the signal event to the ad networks?

Appstack is responsible for managing and sending the in-app event postbacks (also known as signals) to the ad networks for campaign optimization.

Where can I see the results of my enhanced app campaigns?

Inside your Appstack account, you can create dashboards to analyze the performance of your ad campaigns.

What apps should run enhanced app campaigns?

Apps looking to expand their paid reach, improve profitability, target B2B audiences, older segments, specific niches, or those that are struggling with attribution and seeking clarity.

Do enhanced app campaigns constantly improve the ROAS?

It depends. EACs highly improve your chances of getting a better ROAS. The goal of Appstack is to equip apps with reliable analytics and attribution so they can focus on creating the best ad creatives and product experience.

Do I need developers to launch an enhanced app campaign?

Yes, or at least someone with the knowledge to install and configure the Appstack SDK.

How does Appstack know the source of the user who installed the advertised app?

The Appstack Attribution Service (AAS) uses an advanced probabilistic matching algorithm that combines data from ad links (also known as tracking links) and the Appstack SDK to match users who opened the app with those who clicked on ads.

Do I need to use any tracking links on my campaign ads?

Yes. For EACs to work, apps must use the Appstack ad link across all your ad networks to achieve a unified, reliable measurement.

Is it safe to run EACs?

100% safe. Apps can leverage the Appstack SDK and Links solution to attribute users to the right campaigns with an accuracy rate of 90%-95%. App developers decide what data to send to comply with GDPR and CCPA.