What are enhanced app campaigns (EACs), how do they work, and what are their benefits?
Lucas Moscon
Founder at Appstack
Appstack’s ‘Enhanced app campaign’ protocol, also known as ‘EAC’, is the new standard for mobile apps to scale their user acquisition efforts.
App advertisers today face a critical challenge: ensuring their ad spend generates positive returns. Limited manual control, privacy restrictions, reduced data access, and weaker tracking signals make this increasingly difficult.
EACs address these challenges. It helps app advertisers understand in real time what’s working, unlock more control over campaigns, get granular data, and improve the signals that feed the campaign optimization process. The result is a simpler, more reliable way to make more money with paid ads.
Enhanced app campaigns
At its core, EACs rely on web campaigns that redirect all users to the app stores, without the need for a landing page in between. This means no web funnel or web payment. It looks and feels like a traditional app campaign but with superpowers.
App advertisers use Appstack’s EACs protocol for three main things:
Links: deep links to measure and redirect users to the app stores.
Matching: Appstack SDK to match users with an accuracy rate of +90%.
Signals: send enriched postbacks to the ad networks for better optimization.
Here's how EACs work:
Create an Appstack account.
Install the Appstack SDK.
Connect your ad network integrations.
Copy the ad's link.
Launch your EAC.
EACs are available on three major ad networks:
Meta Ads
TikTok Ads
Google Ads
Benefits
Specifically for iOS, it unlocks unparalleled opportunities for apps looking to grow through paid ads.
Enhanced app campaigns | Traditional app campaigns | |
New campaign types | ✅ | ❌ |
Signal engineering | ✅ | ❌ |
Ad/keyword data | ✅ | ❌ |
Real-time data | ✅ | ❌ |
New use cases and opportunities EAC unlocks for apps:
Search ads on Google and TikTok. Now apps can see ROAS at the keyword level (both Android and iOS).
Ads only on YouTube Shorts. Apps are reusing video ads from Meta and TikTok.
EAC campaigns on Meta and TikTok. Apps migrate all their ad spend from traditional app promotion campaigns.
Getting started
Apps can start running EACs today, only by requesting access. To start:
Go to www.appstack.tech and click on ‘Request access.’
Book a call.
Wait to be accepted.
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